How to cope with Interviews?

After coming through all the hurdles of the selection process, you will eventually arrive at an interview. This is of course, a major obstacle for many job applicants. Although they may have the qualifications, experience and a proven track record, they may lose out to a candidate who 'interviews better.'

So what does 'interviewing better' actually mean? It comes down to the candidate being well prepared and confident. A candidate who can answer questions in a way which is acceptable (but not necessarily right) to the interviewer, someone who knows something about their potential employers business and the post they hope to fill. These are really the basic components of any candidate who 'interviews well'. There are undoubtedly other aspects employers may look for in relation to specific posts - having their own ideas, articulate, thinking on their feet, aspects which will be related to the job and to the company's preference in employees.

The employer will also be looking to fill a post, which has a particular job specification - in other words personal aspects besides the experience, and qualifications that can be put down on paper. The interviewer will set out to ascertain that the candidate has these personal qualities, skills and abilities the company requires.

These two essential ingredients are interlinked. Good preparation instils confidence.

So the basic approach to an interview is to be well prepared. This means two things - preparing yourself practically for the interview, and gathering knowledge and information you can draw on during the interview.

Be sure you know the time, date and location of the interview and name of interviewee where appropriate.

Check out how you will get to the location, and when you need to set off to be there in good time - do a dummy run if necessary. Plan to get there no earlier than half an hour before the interview time, anticipate delays.

Have what you are going to wear ready in advance - everything down to your underwear.

Do not go to the interview laden down with baggage - psychological as well as physical.

Take the bare minimum of belongings necessary.

Concentrate on the interview at the interview - nothing else.

If you are asked to bring certificates, references etc, get them ready before the day.

Take your interview letter.

On arrival ensure the receptionist knows you are there, visit the toilets to tidy up etc.

If you are well organised and have planned for the day your confidence will increase.

The interview is a chance for you and the employer to get to know one another. It is NOT the time to get to know about the post or the employers business.

Do gather information about your employer before you are interviewed - what do they do, what are their current projects, what other interests do they have? Ask staff - many companies will offer you the chance to talk about the vacancy with someone, use the opportunity to find out more about the company.

Bigger companies will have PR departments, smaller ones will provide you with some information - libraries can provide information on local business and keep directories of national business. Use the internet - many companies have a presence here now.

Make sure you know what the job entails - get a job description, ask someone in a similar post; ring the company to clarify if unsure.

Remember the employer is interested in you as a person, your experiences and your opinions (in most cases). Do take the time to sit down and think about you, who you are and what you've achieved. It can be highly embarrassing to know more about the employer than yourself.

Sit down with your CV and make notes, about your work record, what you've achieved. Look at yourself as a person in employment - how do you see yourself, what have you done, what ambitions do you have. Make notes and prepare and rehearse sound bites about yourself. Remember that one of the most common of interview questions is 'Tell me about yourself' prepare a sound bite for this in particular, but not a life history. Usually interviewers want to know about personal qualities not achievements - though examples can be included to support your statement.

Interviews vary tremendously, from very informal to formal. However, some questions can be anticipated, as can the subject matter. If you are well prepared, then the majority of problem questions should not arise. You will know about the company, you will know about yourself and you will have a good idea of the demands of the job - these questions will not be a problem to the well prepared interviewee.

A few general rules:

• Speak up when answering questions.
• Answer briefly, but try to avoid yes or no answers.
• Don't worry about pausing before you answer, it shows you can think and are not spitting out the sound bites you learned!
• Don't worry about admitting you don't know - but keep this to a bare minimum.
• Don't embellish answers or lie! Be as honest as possible.
• Be prepared for hypothetical situation questions, take your time on these.
• Be prepared for the unexpected question, that's designed to see how you cope with the unexpected.
• If you ask questions keep them brief during the interview, remember you're the interviewee.
• At the end of the interview ask your questions in an open manner, that is questions which cannot be answered yes or no. E.g. tell me about....? what is....? why.....?
• Thank the interviewers for their time when you leave quietly and calmly, and smile, even if you know hate them.
• There is always the opportunity to ask them questions at the end of the interview - remember the interview is a two way process, you need to be sure you want to join them too!
• Try to concentrate on issues which are both important to you and combine as apparent interest in the company, leave issues like terms and conditions until the very last, even they may feel the most important to you. Write your questions down prior to the interview and take them with you.

Good topics to touch on include:

• The competitive environment in which the organisation operates
• Executive management styles
• What obstacles the organisation anticipates in meeting its goals
• How the organisation's goals have changed over the past three to five years.

Generally, it is most unwise to ask about pay or benefits or other similar areas. The reason is that it tends to make you seem more interested in what the organisation can do for you. It is also not a good idea to simply have no questions at all. Doing so makes you appear passive rather than curious and interested.

Suggested Questions:

• What are the main objectives and responsibilities of the position?
• How does the company expect these objectives to be met?
• What obstacles are commonly encountered in reaching these objectives?
• What is the desired time frame for reaching the objectives?
• What resources are available from the company and what must be found elsewhere to reach the objectives?

Wear what is appropriate for the post and the company. It may vary from smart, formal wear in some instances to very formal dress in others. Try and get an insight into what the company would expect from employees or through observation. What would be appropriate for a building company is very different for a public relations agency.

Be well groomed and clean. Try to look calm and confident, simple things like deodorant can boost your confidence.

Once you are ushered into the interview room there will usually be a short exchange of pleasantries and ice breaking. Don't be fooled by this time - it really is designed to put you at ease in most circumstances, but these initial moments are the most formative - don't go over the top being exceptionally friendly or alternatively going rigid with fear feeling that your handshake was too limp! A pleasant natural smile, a firm handshake and a brief exchange of words in a natural manner of this greeting is sufficient. Some simple, but frequently broken rules!

• Sit comfortably with both feet on the floor, lean slightly towards the interviewer.
• Don't play with your hair or you hands. Keep them out of pockets!
• Try not to create defensive barriers between you and them, like a brief case on your knees, folded arms or crossed legs....even if you feel you need to. It's natural, but your interviewer will not physically attack!
• Maintain natural eye contact with the interviewer - that is maintain eye contact, but don't stare like a snake!
• If there's more than one interviewer, look at who's talking.
• When you're talking, shift your glance from one to the other.
• Don't over use your hands, if you are a natural gesticulator.
• Don't squirm and fidget.
• Do nod and Mmm, to show you're listening to them.
• Above all try to be you, try to be natural, unless you're naturally offensive!

Obeying these rules, will allow the interviewers to concentrate on you, and not what you're doing in the interview. Body language conveys all sorts of messages, and the right body language will convey the message of a well-balanced and confident individual...............even if you're not!

10 Top Interview mistakes to be avoided!!

1. Lying
Although it's tempting, it doesn't work. By all means gloss over the unflattering things. But out-right fibbing NEVER pays.

Mark Twain said: "If you tell the truth, you never have to remember anything." Think about it. They will catch you out later.

2. Slating your current company or boss
Fed up with your current job and would give anything to leave because they've treated you badly? Your job interview is NOT the time to seek revenge. Bear in mind that the interviewer will be listening to your answers and thinking about what it would be like to work with you. Ask yourself: do you like working with people who constantly criticise others? Isn't it a bit wearing? The trouble is that the interviewer draws massive conclusions from your answers. So your throwaway comment about your boss or employer may be interpreted to be your "standard" way of thinking. It makes you look bad, not your employer.

3. Being Rude
If you find you were accidentally rude, then apologise calmly and genuinely. Then leave it behind you and get on with the rest of the interview. If you dwell on it, it will affect your performance. What's "rude"? Well, that depends on your audience. As a rule of thumb, avoid cracking jokes about potentially sensitive topics and beware of being too "pally" with the interviewer: polite and friendly is enough. After all, you're not in the pub with them. So stay professional. Also bear in mind that everyone you meet could be involved in the selection process. So blanking the receptionist or talking down to the junior members of staff could cost you the job.

4. Complaining
Ok, so your train journey might have been a nightmare and maybe you thought the tube would never arrive, or the tailbacks on the motorway were endless. But your interviewer doesn't want to know that!

Complaining, even in jest, is not a recommended icebreaker. It may be completely harmless, or it might simply make the interviewer switch off. Don't let complaining set the tone for the interview!

5. Talking about people you don't get on with at work
These days, it's common to be asked how you deal with conflict. Companies realise the importance of interpersonal relationships in the working environment. So if they ask you about difficult people or situations, make sure you hold back from character assassination and blaming others for problems because it won't do you any favours! If you accidentally do "break" this rule, apologise and explain what you "really" meant.

6. Not Being Prepared
Re-read the relevant version of your CV and the job advert, just before the interview. You'd be surprised how many people can't remember what they wrote on their CV. And if you remember what type of person the job advert was looking for, it's easier to demonstrate that you have those qualities.

Make sure you've brought with you anything you were asked for. It's fine to bring a note-pad and pen, but make sure they're tidy. It's even ok to bring notes with you; particularly if you have any questions you want to ask. It shows you're taking the job application seriously. Ill-prepared candidates rarely get job offers.

7. Appearing to be too nervous, or too confident
If you appear too nervous they'll think you're not confident enough to do the job. However, appearing too confident will make them think you won't fit into the team. If interview nerves are an issue for you, it's worth getting practical help from a professional, such as an interview coach.

8. Making a weak first impression
Unfortunately, no matter how hard the interviewer tries, a lot of "don't want to hire them" decisions are made in the first few minutes of contact. If you make a strong first impression, the interviewer will be more inclined to overlook "imperfections" in your answers.

9. Not having researched the company
As a general rule, the more famous the brand, the more they will expect you to have done your homework. Researching the company shows you're serious about the job.

Example from a real interview for a major food brand:

Candidate: "Hello Mr. Interviewer. Yes, I'd love to work for your company. I think your brand is great and I really believe I could make a contribution to your marketing strategy."

Interviewer: "So what do you think about our current merchandising, compared to our competition?"

Candidate: "Oh... Errr.... Well, I haven't had time to check it out, really."

Likelihood of getting the job? Low.

10. Putting your foot in it and not noticing
Yes, we know, you didn't mean to put your foot in it. But it doesn't really matter what you intended. What counts is how the other person reacts. So what can you do? Be prepared to simply say "sorry, that's not what I meant!" This requires you to actually be paying attention to the interviewer, rather than your own thoughts and feelings. Once you've apologised, leave it there, take a deep breath to help you relax and move on with the job interview.